The GTM Agency Built for Healthcare
We help healthtech startups lay the foundation—the right way—before they make a scaling-limiting mistake.
→ START YOUR GTM SPRINTAI-FIRST, EXPERT LED
Operators, not consultants. We've scaled startups through IPO and PE exits. We use AI for speed—but Brett Jansen leads every engagement to ensure strategic precision.
WELCOME!
Meet Brett.
Over $150M in healthcare deals closed. 50+ startups advised. 20,000+ LinkedIn followers. Brett Jansen is a healthcare GTM strategist and AI enablement coach who has spent 16 years in healthcare commercial leadership—scaling startups through SPAC and IPO and leading go-to-market strategy across the full funnel. As Founder and CEO of Health Tech House, she leads the only GTM agency built exclusively to help health tech startups scale without burning runway or making bad hires.
learn more →JUST A FEW OF OUR CLIENTS
HERE'S HOW WE WORK WITH CLIENTS:
Whether you're stuck at a growth plateau, navigating a leadership transition, or preparing for your next raise (or exit)—we build the GTM foundation that gets you unstuck.
The GTM Sprint
Our most popular engagement—a 2-week, founder-led deep dive that delivers absolute clarity on what's working, what's broken, and what to prioritize next.
1:1 Coaching
Personalized GTM strategy and leadership guidance for healthcare founders navigating growth plateaus, leadership transitions, or new market entry—delivered through focused 1:1 sessions.
Content Strategy
We help founders and leadership teams build influence and trust through thought leadership and strategic content—positioning you as the authority buyers already follow and trust.
Built for Healthcare. Designed to Scale.
Most agencies stop at the deck. We don't. We help you build end-to-end GTM playbooks: ICP and buyer persona mapping, sales process and CRM setup, compensation models and outbound sequences, proof points (financial and clinical), and messaging that converts across multi-stakeholder healthcare deals.
→ START YOUR GTM SPRINTWHAT OUR CLIENTS ARE SAYING...
Rebuilt marketing from the ground up and became a one-woman marketing department during a complete leadership transition...
"Brett is one of the most capable and forward-thinking growth leaders I've worked with. She brings a rare blend of executive-level strategy and hands-on execution. What sets her apart is how deeply she's leaned into AI tools to create leverage and unlock speed. She's at the forefront of defining what modern GTM enablement looks like in the AI era. Simply put, Brett is helping rewrite the playbook."
Chief Customer & Transformation Officer | Healthcare SaaS
Bridged the gap between product and marketing to accelerate our GTM...
"Brett has a rare gift for bridging the gap between product technology and marketing teams. Her ability to translate our complex AI capabilities into compelling market narratives was exactly what we needed to accelerate our go-to-market efforts. Her market insight around the healthcare ecosystem, combined with her natural ability to connect with people, made her not just an outstanding marketing strategist but a true partner in our success."
Chief Product & Technology Officer | AI-Enabled Healthcare Platform
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The Healthcare GTM Readiness Guide
Most healthcare founders think GTM is just "marketing and sales." It's not. This guide breaks down what go-to-market actually means in healthcare, what it's not, and gives you a pre-sprint checklist to assess whether your foundation is ready to scale—or about to crack under pressure.
