A 30-minute conversation to understand what's working, what's stalling, and what success looks like for your team. We scope the engagement around your highest-priority commercial challenge — not a generic checklist.
COMMERCIAL LEADERS & GROWTH TEAMS
Your team is executing. Your pipeline isn't growing. Let's fix what's actually broken.
When conversion rates are slipping, deals are stalling, and your team can't articulate why you win — the answer isn't more activity. It's clarity. The GTM Sprint is a 4-week engagement that diagnoses the real issue behind stalled growth and hands your team a roadmap they can execute immediately.
let's go →This isn't another strategy deck that collects dust.
In 4 weeks, your team will know exactly who to target, what to say, and how to close — with the plan to prove it.
Most commercial teams are doing a lot of the right things in the wrong order. Outbound without sharp targeting. Content without a clear buyer in mind. Demos that don't land because the message doesn't match what the buyer actually cares about. This sprint finds the disconnect and fixes it — fast.
Discovery
Pre-Engagement
Week 1
Diagnostic & Deep Listen
We collect your sales materials, CRM data, competitive landscape, and customer feedback. Then we run a 90-minute strategy session with your leadership team to pressure-test assumptions about your market, your buyers, and where deals actually break down. You receive a diagnostic report that names the problem — not in consultant-speak, but in language your board and your team can act on.
Week 2
Buyer & Competitive Intelligence
We go deep on the people who buy from you — and the ones who don't. Who's in the room when the decision gets made? What do they care about? What's the internal business case your champion has to make? We map the buying committee, sharpen your competitive positioning, and identify the gaps between what you're saying and what your buyers need to hear.
Week 3
Build & Iterate
This is where the work becomes yours. We build the asset your team needs most — a repositioned narrative, a sales playbook section, competitive battle cards, a pipeline architecture, or an outbound strategy — with a mid-week working session to refine before final build.
Week 4
Executive Readout & 90-Day Roadmap
Everything is packaged into a polished executive presentation plus strategic guidance on where AI could help accelerate the plan. We walk your leadership team through findings, recommendations, and a prioritized 90-day action plan built around your resources, your sales cycle, and your revenue targets. Includes two weeks of async follow-up for questions as you begin implementation.
Clarified our GTM and launched our trial funnel in 6 weeks...
"Brett immediately understood the value of our solution—no need for a crash course on risk scoring, HCCs, or healthcare nuances. Her domain fluency saved us time from day one. She helped us clarify our tiered licensing model, refine our messaging, and launch a focused trial funnel—all without losing what makes us unique. Strategic clarity and hands-on execution."
Bill | Founder & CEO
Brett rebuilt our marketing function from the ground up — strategy, messaging, website, campaigns — and created the foundation we scaled on through acquisition.
Brett has a rare gift for bridging the gap between product technology and marketing teams. Her ability to translate our complex AI capabilities into compelling market narratives was exactly what we needed to accelerate our go-to-market efforts.
BRAD | CHIEF CUSTOMER AND TRANSFORMATION OFFICER
The Investment
$10,000
What's included:
90-minute strategy session with your leadership team
Full diagnostic of your buyer journey, messaging, pipeline, and competitive positioning
Custom deliverable built around your highest-priority commercial gap (repositioned narrative, sales playbook, competitive battle cards, outbound strategy, or pipeline architecture)
Buyer committee mapping and ICP refinement
Executive presentation with findings and recommendations
30/60/90-day action plan tailored to your revenue targets, resources, and sales cycle
Two weeks of async follow-up post-delivery
For context:
A commercial hire to do this work runs $200K+ and takes 6 months to ramp.
A Big 4 engagement starts at $100K and takes 12 weeks.
This sprint delivers the same strategic clarity in 4 weeks — built by healthcare operators who've scaled companies from $7M to $54M and closed $175M+ in healthcare deals.
FREE DIAGNOSTIC
Seven signs your commercial engine is stalling — and what your board is already thinking about it.
Pipeline looks healthy in aggregate. Win rates are "fine." But something isn't converting. This diagnostic walks you through the seven patterns we see in companies between $10M and $50M in revenue — the ones boards notice before leadership does. Score yourself before your next board meeting.
