THE AI-POWERED GTM COHORT
Your product works. Your team is in place. Growth isn't keeping up. Let's fix the foundation - then put AI to work on it.
A 6-week program for founders, revenue leaders, and operators who need a repeatable system to sell, market, and scale to the right buyers.
READY TO JOIN? GET STARTED HERE.YOU'VE SEEN THE CHATGPT SCREENSHOTS. THE "I AUTOMATED MY WHOLE FUNNEL" POSTS.
Everyone's posting about AI. Few are using it to actually sell.
You'll build the foundation first (or rebuild it if it needs a complete reset): Who you're really selling to, What makes you different, How your pipeline actually moves, and The Playbook your team can run. Then you'll put AI to work on that foundation so it runs faster than your headcount should allow.
The result? A sales and marketing system that compounds - whether you're a team of 2 or 20.
HERE'S WHAT YOU'LL HAVE WHEN IT'S DONE:
A clear picture of your actual buyer
Not "mid-market companies." A specific person - with triggers, fears, and behaviors - documented so your team and your AI tools can target, message, and qualify the right people.
Positioning that separates you from the noise
What you stand for, why it matters, and the proof that backs it up. Clear enough that your team says the same thing every time - and sharp enough that AI can produce content that actually sounds like you.
A repeatable sales process
Pipeline stages, qualification criteria, and objection handling - documented so a new hire or an AI system can run it without you in the room.
A content engine that runs without you
A sustainable system for showing up where your buyers pay attention - with a point of view that attracts, a cadence you can maintain, and AI doing the heavy lifting on creation and repurposing.
A proof system that closes deals for you
Case studies, testimonials, and quantified results - captured, organized, and ready to deploy across your sales conversations, website, and outbound. The evidence that makes your claims believable.
A 90-day execution plan
Specific priorities, actions, and metrics for what to do after the cohort ends - including where AI runs the system and where you stay hands-on.
A FEW OF OUR PREVIOUS CLIENTS:
Most sales training programs assume you have a team to execute. Most AI programs assume you have a system to automate.
This cohort walks you through how to build both.
Every week, you build something real:
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Week 1: Your diagnostic - what's working, what's broken, and what to fix first
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Week 2: Your buyer profile - the actual person who signs the check, not a demographic
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Week 3: Your positioning and proof inventory - what you stand for and the evidence behind it
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Week 4: Your content engine - a system for showing up where your buyers pay attention
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Week 5: Your sales playbook - pipeline stages, qualification, objection handling, all documented
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Week 6: Your 90-day execution plan - priorities, metrics, and what to do Monday morning
And alongside every session, you'll put AI to work on what you just built:
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Using AI to research buyers and build targeting lists
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Creating content at scale without losing your voice
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Automating prospecting and personalization
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Building AI-assisted sales materials and follow-up sequences
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Knowing what to automate and what to keep human
Beyond the weekly sessions:
Office Hours (2x per week): Open Q&A to work through implementation questions, get unstuck, and keep momentum between sessions.
Guest Speaker Sessions: Learn from operators who've done it - founders, investors, and GTM leaders who've built what you're building.
By the end, you don't have notes.
You have a system - documented, AI-enabled, and ready to run
WHO IS THIS FOR?
This is for the people responsible for growth who don't have a system or big team to make it happen.
You have traction. You have pressure. You don't have a documented, repeatable way to sell, market, and scale.
That's what we build together.
Who we built this cohort for:
Founders who are selling but can't scale it
You've closed deals through hustle and relationships. But nothing is documented, every deal feels like starting over, and your next raise depends on proving you can grow repeatably.
Revenue leaders who inherited a mess
You were hired to build the commercial engine. But there's no real buyer profile, no pipeline stages, no consistent positioning. You need a system your team can execute - fast.
Operators and executives at a growth plateau
The product works. The team is in place. But conversion is flat, the pipeline is murky, and nobody can explain why growth stalled. You need a foundation before you add more headcount or budget.
The Investment
Bringing your co-founder? The two-seat option means you build together, stay aligned, and leave with shared ownership of the system.
The Guarantee
Attend the first two sessions. Do the work. If you don't see the value, request a full refund. No questions, no hoops.
Raising a Series A or beyond?
If you need your GTM story buttoned up for investors, let's talk.
SCHEDULE A DISCOVERY CALL WITH BRETT →