THE AI-POWERED GTM COHORT
Your next raise depends on a GTM story you can't tell yet.
Build a GTM system investors believe in. Then put AI to work on it.
A 6-week cohort for founders who've found product-market fit and are ready to build the GTM system that makes the next stage possible.
START YOUR APPLICATION HEREYou've seen the demos. The ChatGPT screenshots. The LinkedIn posts about "10x productivity."
Everyone's talking about AI. Few are using it to actually grow.
That's why this cohort is different. You'll build the GTM foundation first - the ICP clarity, the positioning, the playbook, the systems. Then you'll learn how to put AI to work on that foundation. The result? A GTM engine that runs faster, scales further, and doesn't require 10 new hires to operate.
What you will walk away with after 6 weeks:
A Real ICP..
Not "mid-market companies." A specific buyer with triggers, fears, and behaviors - documented in a way that both humans and AI can use to target, message, and qualify.
Market positioning that differentiates
What you stand for, why it matters, and the proof that backs it up. Clear enough to feed into AI-generated content that actually sounds like you.
A repeatable sales process
Pipeline stages, qualification criteria, objection handling - documented so a new hire or an AI system can execute it.
A Content Engine
A sustainable system for showing up where your buyers pay attention - with AI doing the heavy lifting on creation, repurposing, and distribution.
A Proof System
Case studies, testimonials, and results captured and organized - ready to deploy across your sales and marketing automatically.
A 90-Day Roadmap
Specific priorities, actions, and metrics - with AI integration points identified and ready to implement.
A FEW OF OUR PREVIOUS CLIENTS:
Most GTM programs give you frameworks to think about. Most AI programs give you tools to play with. This cohort integrates both.
Every week, you build something real:
- Week 1: Your GTM diagnostic (what's actually broken)
- Week 2: Your ICP document (the buyer, not the demographic)
- Week 3: Your positioning and proof inventory
- Week 4: Your AI-enabled content engine
- Week 5: Your sales playbook with AI integration points
- Week 6: Your 90-day roadmap with automation priorities
And alongside the build, you'll learn:
- How to use AI for buyer research and ICP development
- How to create content at scale without losing your voice
- How to automate prospecting and personalization
- How to build AI-assisted sales enablement
- How to identify what to automate vs. what to keep human
By the end, you don't have notes. You have a system - documented, AI-enabled, and ready to scale.
WHO IS THIS FOR?
The GTM Cohort is for founders and leaders at the inflection point.
You're past the early scrappy stage. You've got revenue, customers, and confidence in what you've built.
Now you're asking: how do we scale this?
Our ICP:
Founders and C-suite leaders at $5M - $20M ARR who:
- Have proven product-market fit through founder-led sales
- Are preparing for a raise, acquisition, or major growth push
- Know the next stage requires a system, not just more hustle
- Are ready to do the work, not outsource it
This is the right moment if:
- You're the one who's been closing deals and you need to get it out of your head
- Investors or board members are asking GTM questions you can't fully answer
- You're about to hire sales or marketing and realize there's no playbook to hand them
- You've got traction but can't explain why it's working
The Investment
Bringing your co-founder or commercial leader? The two-seat option means you build together, stay aligned, and leave with shared language and shared ownership of the system.
The Guarantee
Attend the first two sessions. Do the work. If you don't see the value, request a full refund. No questions, no hoops.
If you're under $5M ARR and still in pure founder-led learning mode
We have something for you too!
Check out the GTM Sprint →